This study is an earnest attempt to understand the role of mass media in the transition of Adivasis in the Wayanad District of Kerala. It was designed to address certain intriguing questions that emerged in the researcher’s mind, ranging from when the media technologies made inroads into the life of the Adivasi communities, what are the media artefacts that have got diffused, what are the different factors that have influenced the diffusion of mass media among Adivasis and how they have influenced the everyday life.